Sports and entertainment company, Day 6 Sports Group, is teaming up with the National Basketball Association (NBA) for the re-launch of Backyard Sports, a series of digital games starring kid versions of popular professional sports stars.
After originally debuting in 1997, the brand is back and better than ever. The franchise will now be available in mobile game form for smartphones and tablets, making them even more accessible for devotees of the original series as well as casual gamers and sports fans of all ages. An entire roster of all new professional sports stars will also join the Backyard Sports team and will be enhanced by a vast array of fun in-game power ups and special, never seen before features.
Golden State Warriors point guard Stephen Curry has joined forces with Day 6 Sports Group as the face of the Backyard Sports Basketball line and is the first NBA player to sign an endorsement deal with the franchise.
“I grew up playing Backyard Sports, and having an opportunity to help bring it back to this generation of children is something I’m really thrilled about,” said Curry.
“Re-launching a brand that was so iconic is an exciting step for us,” said Jim Wagner, CEO, Day 6 Sports Group. “And partnering with the NBA and Stephen Curry is the perfect way for us to engage with both our existing community of fans as well as the next generation of Backyard Sports players.”