NIKE, Inc. promotes Craig Williams, currently President, Jordan Brand, to President, Geographies & Marketplace.
Williams will lead Nike’s four geographies and marketplace across its Direct and wholesale business. In addition, Williams will lead Nike’s Supply Chain and Logistics. Williams joined NIKE, Inc. in 2019 as President, Jordan Brand. During this period, Williams has led Jordan Brand through unprecedented growth — doubling revenue in the last four years, becoming the second-largest footwear brand in the United States. In addition to stewarding Jordan Brand at the intersection of sport, culture and community, Williams has decades of enterprise experience building global brands and creating deep consumer relationships.
Prior to joining Nike, Inc., Mr. Williams was the Senior Vice President, The Coca-Cola Co. and President of The Global McDonald’s Division (TMD) from January 2016 to January 2019, where he was responsible for brand and category growth. During his time at The Coca-Cola Co., Mr. Williams held a variety of executive roles within TMD Worldwide, including Senior Vice President and Chief Operating Officer, Vice President U.S., Assistant Vice President of U.S. Marketing and Group Director of U.S. Marketing. Prior to joining The Coca-Cola Co. in June 2005, Mr. Williams was a Global Marketing Director at CIBA Vision Corporation, a contact lenses and lens care product manufacturer, a brand management executive at Kraft Foods Inc., and served as a Naval Nuclear Power Officer in the U.S. Navy.