Mars Inc., one of the world’s largest chocolate makers, has selected Anton Vincent to takeover its global ice cream business with a goal to turn the business into a $1 billion brand by 2030.
Vincent currently serves as President of Mars Wrigley North America, maker of the world’s most beloved treats and snacks and has been given the added role with responsibility of expanding a $400 million business that includes frozen versions of its Twix and Snickers chocolate bars.
Since joining Mars, Anton has stewarded the acceleration of value creation of one of the world’s largest and most loved consumer brand portfolios that includes iconic brands like M&M’S®, SNICKERS®, ORBIT®, EXTRA® and Skittles®, to name a few. He is passionate about sustainable growth, creating extraordinary consumer connections and developing the next generation of breakthrough leaders.
A native of Jackson, Mississippi, Anton holds a BBA in Finance from Sam Houston State University and an MBA in Marketing from the Kelley School of Business at Indiana University. Anton serves on the board of International Paper (IP), a NYSE, Fortune 150 company, and numerous other industry and university boards.
“Ice cream is about a $80 billion category around the globe, and it’s going to be about $100 billion by 2030,” Vincent said in an interview at the Sweets & Snacks Expo in Chicago. “We see a real opportunity, clearly in the United States, and all around the globe.”
Vincent recently told Bloomberg, “Mars, one of the largest closely held companies in the US, has been in the ice cream business for more than three decades, but “got very serious” about growing it four years ago. The confectionery giant owned by the Mars family recently opened a factory in China, adding to its frozen treats footprint in France and the US — where it runs a facility outside Chicago. We certainly want to be investing in new sites,” Vincent said. “And if they happen to come along with a potential acquisition, that’s something I think we have to consider as well.”