Hydeia Broadbent, International HIV/AIDS Activist and Humanitarian, Is Spreading A Positive Message As Ampro Industries, Inc. Brand Ambassador This Worlds AIDS Day

by LP Green, II

International HIV/AIDS Activist and Humanitarian Hydeia Broadbent is spreading “A Positive Message” this World AIDS Day, recognized annually on Dec. 1, with the help of Ampro Industries, Inc. Now age 30, Broadbent is the newest brand ambassador of the popular personal and hair care line to show consumers the positive life they can live with HIV/AIDS, how they can protect themselves from contracting the virus and what they can do to help find a cure. Shop until.org  and enter promo code HYDEIA to support finding a cure for HIV/AIDS.

“I’m excited to be partnering with a beauty brand like Ampro. Their gel and styling products are a staple in my hair care regime, and that of many African-American women,” said Broadbent. “With African-American women at a higher risk for contracting HIV, Ampro is standing with me to be a part of the solution. So, I want to encourage women to get tested for HIV, and to know their status.”

According to the Centers for Disease Control, the estimated rate of new HIV infections for African-American women is 20 times that of White women and almost 5 times that of Hispanic/Latino women. Since 1988, World AIDS Day has united the international community in the fight against HIV/AIDS. Broadbent has made it her life’s mission to raise public awareness about HIV/AIDS, the importance of getting tested and the stigma that comes with living with the disease. Broadbent is telling her coming of age story in hopes of empowering African American women and girls to take care of their bodies – mentally, spiritually and physically.

“We’re happy to welcome Hydeia as the new face of our brand and new “A Positive Message” campaign.  By partnering with Hydeia, we’re hoping to share the message of her positive life with consumers nationwide,” said Camille Wright, vice president of public relations, Ampro Industries, Inc.

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