Procter & Gamble promotes Eric Austin to Vice President, Global Marketing & Media.
Eric is a brand building marketing executive at Procter & Gamble with 20+ years of experience. He’s led some of the world’s most successful billion-dollar brands in the US and abroad in Europe including Pantene, Head & Shoulders, Wella Koleston, Braun, Olay and others. In his current role he influences billions in media spending for the world’s largest advertiser.
Throughout his career, Eric has gained a broad range of experience across the Marketing and IT landscape which includes initiative management, consumer insights, data & analytics, product design & market delivery, data & analytics, marketing strategy, digital & ecommerce systems, creative ad development, enterprise strategy and platform development.
Beyond his marketing skills, Eric is a media maven with deep expertise in leading disruptive innovation, accelerating P&G’s global media strategy and operations for the world’s largest advertiser. He’s a recognized expert in the media & AdTech industry and an advocate for driving equality and inclusion across the media ecosystem. Eric is responsible for leading development of industry award winning programs such as THE LOOK, #TalkAboutBias, THE CHOICE, Widen The Screen, Queen Collective, 846 Films, These Hands and others, which sheds light on systemic bias and facilitates equitable solutions for P&G, the media industry, and beyond.
Eric Austin holds a Bachelor of Science in Computer Science from Tennessee State University, and currently resides in Cincinnati, OH.