Wayne Davis is Executive Vice President and Chief Marketing Officer for The Hertz Corporation, one of the largest worldwide vehicle rental companies, operating the Hertz, Dollar and Thrifty vehicle rental brands.
In this role, Davis is responsible for leading the Hertz, Dollar and Thrifty brands and shaping the company’s global marketing strategy, which includes e-commerce, loyalty, media planning and sponsorships, to drive effective brand reach and customer engagement.
Under his leadership, the ‘Hertz. Let’s Go!’ campaign featuring Tom Brady and Emmy-nominated actress Yvonne Orji has continued to drive success resulting in increased brand awareness.
Prior to joining Hertz, Davis held several brand leadership roles at GE Appliances, including leading and increasing sales for its Haier, Hotpoint and Café brands during his tenure. He was also the Commercial Leader for FirstBuild, GE’s innovation hub, where he launched the Opal Nugget Ice Maker.
Davis was a member of the 2020 Class of Leadership Louisville’s Bingham Fellows, and in 2018, named one of the Louisville Business First Forty Under 40.
Davis holds a Bachelor’s degree in Mathematics from Morehouse College and an MBA from Xavier University.
