Telisa Yancy is the Chief Marketing Officer at American Family Insurance, a Fortune 300 company.
In this role, Yancy leads all consumer marketing efforts for the company including digital, social media and nontraditional advertising avenues to build the brand.
Yancy was elevated to the new role after successfully transforming the consumer marketing efforts of the company while serving as the Vice President of Marketing. In 2011, Yancy and her team spearheaded a re-positioning of the 85-year old company with a Silver Effie Award winning campaign that changed the conversation in the hyper-competitive consumer insurance industry.
Yancy has over 23 years of marketing experience. She previously served as Director of Brand, Advertising and Media at American Family Insurance.
Yancy joined American Family Insurance in January of 2009 after a successful career in the automotive, retail, restaurant, media innovation and consulting industries.
Yancy holds an MBA from Kellogg Graduate School of Business, Northwestern University and a Bachelor’s degree in Business Administration from the University of Illinois at Urbana-Champaign College of Business and Commerce.
