Jacqueline Woods

by Edward Cates
Jacqueline Woods
Chief Marketing Officer, IBM Global Business Partners

Jacqueline Woods is the Chief Marketing Officer of IBM Global Business Partners for IBM. She drives marketing efforts around IBM’s channel business, with a focus on growing business partner momentum in IBM Cloud and AI technologies. In this role, she leads the new IBM PartnerWorld program that enables IBM partners of all types (legacy, born on the cloud, startups to large ISVs) to build high-value digital capabilities, increase their speed to market and help them create new revenue streams.


Previously, Woods was the Chief Marketing Officer of IBM Global Financing, where she led Marketing & Communications, Strategy and Offerings Development. She was also responsible for developing C-Suite relationships, specifically for CFOs and CMOs. She is an expert in helping companies integrate business and technology priorities across divisions and enterprises to accelerate revenue growth. Prior to this role, she was the Global Vice President heading Cloud, Analytics, Mobile, Security and Industry solutions Marketing for the IBM System division.


Woods is a holds a Master’s in Business Administration from the University of Southern California’s Marshall School of Business and a Bachelor of Science from the University of California, Davis. She served on the Dean’s Council for the Kennedy School of Government at Harvard University from 2003 to 2009.

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