Boris Oglesby is Executive Vice President and Practice Leader with IRI. IRI is a leading provider of big data, predictive analytics and forwardlooking insights that help CPG, OTC health care, retailers and media companies to grow.
With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides over 5,000 clients globally in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver growth.
In this role, Oglesby is responsible for leading a high-performance analytics, data development/delivery and client services organization in developing and using IRI’s tools to identify and address a broad spectrum of key marketing issues including new product launches, line extensions, trade spending, pricing, and retail execution within the Beer, Wine, Spirits and Tobacco industries.
Prior to IRI, Oglesby was VP of Global Marketing and Strategy with MeadWestvaco. He has held significant senior leadership roles in other CPG companies, such as VP of Super Premiums, Cordials and Strategy for Jim Beam Brands.
Oglesby holds a B.S. in Marketing from Grambling State University and an MBA from the Kellogg School of Management at Northwestern University.