QVC Group, Inc. and David Rawlinson have reached a new agreement that would extend his term as President and CEO through December 31, 2027.
“I have been honored to serve as President and CEO of QVC Group and I am excited about the opportunity ahead for the company. Over the last three years, the team has successfully navigated a tragic fire, post-COVID retrenchment, and significant levels of cord-cutting, and still driven bottom-line results,” Rawlinson said. “Now, we can take a more nimble and more profitable QVC Group and target a return to growth. As shopping grows quickly on social and streaming platforms, we are well positioned to use our exceptional content creation and selling capabilities to capture market share. We still believe retail can be joyful and human.”
Through the WIN growth strategy, QVC GroupSM will build on its proud legacy in TV and become a live social shopping company by accelerating its already-successful efforts in social and streaming. The strategy is grounded in three priorities:
- Wherever She Shops: Drive live shopping content to everywhere she spends her time
- Inspiring People and Products: Create the world’s leading live social shopping content engine, inspiring human connection with incredible finds
- New Ways of Working: Lean into technology and continuous improvement to fund expansion onto new platforms and into new audiences
“During David’s tenure, he has continued to lead with confidence and great vision, successfully architecting and delivering the company’s multiyear Project Athens initiative, which improved our profitability despite a challenging macro environment,” said Greg Maffei, Executive Chairman, QVC Group, Inc. “The Board and I are confident he can lead QVC Group through its next chapter as we focus on growth and transforming into a live social shopping company.”
