Chex Mix Celebrates Life’s Deliciously Unpredictable Fun With New Campaign

by LP Green, II

Life is full of big surprises, little ones – and hilarious ones. To celebrate “deliciously unpredictable” fun, adventure and variety, Chex Mix is kicking off a campaign that brings big laughs – and a bit of controlled chaos – to Americans both on the road and in the living room.

This integrated campaign brings some of America’s favorite entertainers on a one-of-a-kind road trip.  In addition, a hilarious TV commercial and digital content celebrate the fun moments that can happen when life turns “deliciously unpredictable.”

“Life is full of deliciously unpredictable moments, whether that’s finding yourself kayaking near Yellowstone National Park or grabbing your perfect handful of Chex Mix,” said Rachel Lukoff, associate marketing manager, General Mills. “The new campaign celebrates those surprises, both big and small, and reminds us that unpredictability can be full of fun.”

Chex Mix’s new campaign includes:

  • The Chex Mix Deliciously Unpredictable Road Trip featuring TV personality Alfonso Ribeiro, who recently took home a victory on “Dancing with the Stars,” and superstar Vine celebrities The Eh Bee Family. Together, the popular snack brand and these hilarious stars are spending their summer vacation making one-of-a-kind videos, giving away prizes and visiting America’s most scenic spots as part of the Chex Mix Deliciously Unpredictably Road Trip.

The road trip will bring the crew to Yellowstone National Park; Park City, Utah; Zion National Park; and the Grand Canyon from July 9 to 13. Along the way, they’ll be creating funny videos, surprising lucky fans and experiencing the best attractions, from ziplining to kayaking. They’ll also be making some memories for other people, too, with random roadside surprises as they travel from Yellowstone to the Grand Canyon.

Fans can follow along on Facebook, Twitter and Instagram for all the hilarious videos, stories and photos from the road trippers using the #ChexMixRoadTrip. Fans also can use the #ChexMixSweepstakes to share their own family road-trip photos, videos and adventures and be entered to win one of 20 $250 prize packs, which will help make the winners’ next road trips even more deliciously unpredictable.

  • “Metal Detector” is a playful take on unpredictable moments, both good and bad. The spot opens with two guys walking on a beach. One is using a metal detector in the hopes of finding treasure while the other is holding a bag of Chex Mix. When the metal detector goes off, we see the “bad unpredictable” happen as a robot rises from the sand and homes in on its finder. The spot then cuts to the guy holding a bag of Chex Mix. As he pours some into his hand, we see the “good unpredictable” and his excitement about getting his perfect handful of Chex Mix pieces.

The spot debuted on 6/29 and is available to view on Chex Mix’s YouTube Channel. The campaign will also be brought to life in digital content on the Chex Mix website and through Chex Mix social channels this summer.

Chex Mix is available for purchase at most grocery and convenience stores. To learn more about our 24 delicious varieties, please visit

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