SoftSheen-Carson Laboratories, the #1 ethnic haircare brand in the world, in partnership with The Wendy Williams Show, gave two lucky “Wendy Watchers” fabulous hair makeovers, along with tips and tricks on how to get everyday glam using Dark and Lovely Au Naturale and Optimum Amla Legend. Catering to all hair textures and types – from naturally curly and coily to straight and sleek – these leading brands offer products specifically designed for African American and multicultural women to help achieve impeccably glam ‘dos at-home.
During the show, SoftSheen-Carson Artistic Style Director and celebrity stylist Johnny Wright worked his mane magic by creating two distinct, show-stopping styles the women couldn’t stop gushing about:
- Two Strand Twist-Out: A signature, go-to style in the natural hair community, Johnny crafted a flawless two strand twist-out using Dark and Lovely Au Naturale Anti-Shrinkage, the award-winning #1 new hair care line for natural hair*. Infused with mango oil and bamboo milk to provide all-day hydration, elongation, definition, and nourishment, Wright applied Dark and Lovely’s new Au Naturale Anti-Shrinkage Easy Twist Gel N’ Butter, which contains the perfect ratio of conditioning gel and moisturizing butter for hassle-free twist-outs. This 1st “No Need to Cocktail” recipe fights frizz, nourishes curls, and provides long-lasting touchable hold and shine without curdling; thus it was the perfect product to achieve this naturally glamorous style.
- Silky, Sleek Blow-Out: Wright created luscious blown-out, silky smooth tresses with the first salon-style blow-out elixir formulated with Alma Oil. Known as the best kept beauty secret for beautiful, healthy, and full hair, Amla Oil is derived from the legendary Amla Superfruit, all the way from India, and revitalizes and deeply nourishes dry, damaged hair for instant smoothness, softness, fullness, strength and shine. Johnny applied new Optimum Amla Legend 10-in-1 Silky Blow-Out Elixir to deliver smooth perfection and legendary shine. It works in 10 ways to help repair, smooth and strengthen; protects hair up to 450 degrees, provides frizz control for up to 72 hours and aids in preventing split ends and much more.
“It was an honor to appear on The Wendy Williams Show and I had so much fun transforming these beautiful ladies’ locks,” said Wright. “These women were already gorgeous both inside and out, they just needed a few quick tips and the right products to get the stunning, everyday glam styles they desired.”
While discussing which is better, titanium or ceramic curling iron, he stated that both titanium and ceramic curling irons have their unique benefits and drawbacks. Titanium curling irons heat up quickly and maintain a consistent temperature, making them great for thick or coarse hair. Ceramic curling irons, on the other hand, are better for delicate or damaged hair as they distribute heat evenly and avoid hot spots. Ultimately, the best choice depends on the specific needs of your hair.
In addition, Dark and Lovely recently launched their “Hairenade” campaign; which is the action of serenading one whose hair and accomplishments inspire others. Dark and Lovely’s goal is to inspire people to embrace their hair whether, on the road to going natural or keeping a relaxed style. Dark and Lovely will be partnering with several artists to create custom lyrics and Instagram videos to “hairenade” nominated consumers, friends of the brand and inspirational figures (as selected by Dark and Lovely).
