Rob Sundy

by Edward Cates
Rob Sundy
Head of Brands, North America Region

Rob Sundy is the Head of Brands, North America Region for Whirlpool.

In this role, Sundy and his team leads brand marketing for the Region’s, $11.5B business, including Whirlpool, Maytag, and KitchenAid. He is responsible for brand-strategy and go-to-market plans. He also leads Shopper Marketing, Licensing, Insights, and the company’s in-house Creative Agency.

Under Sundy’s leadership his teams have won multiple Effie Awards. He has been instrumental in partnering with agencies to diversify Whirlpool’s advertising while championing greater diversity in the industry.

Sundy is also a member of Google’s Retail Advisory Council. Sundy is active in several community organizations including serving on the Board for the Boys & Girls Club of Benton Harbor. Previously he served as an Advisory Council Member for The U.S. Military Academy.

Prior to Whirlpool, Sundy worked at General Mills across a variety of roles. Notably, Sundy was an expat leading the Kid Cereal business in LATAM.

Prior to his career in marketing, he served in the 82nd Airborne Division and is a graduate of Army Ranger School.

Sundy holds a Master’s in Business Administration from the Harvard Business School and a Bachelor of Science from the U.S. Military Academy.

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