Orlando Ashford

by Edward Cates
Orlando Ashford
President, Holland America Line

Orlando Ashford serves as President of Holland America Line, leading the award-winning cruise line’s brand and business, including its fleet of 14 premium vessels carrying more than 900,000 guests annually to all seven continents.

In this role, Ashford oversees sales and marketing, revenue management, deployment and itinerary planning, public relations, hotel operations and strategy.

Previously, Orlando was president of the Talent Business Segment for global consulting leader Mercer, and he served as Senior Vice President and Chief Human Resources & Communications Officer of Marsh & McLennan Companies.

Before that, Ashford was Group Director of HR for 90 countries for the Coca-Cola Company and its VP of Corporate Center Human Resources & Cultural Transformation.

In 2019, Ashford was selected by Seattle Business Magazine for the Executive Excellence Award, honoring the best-of-the-best leaders in Washington state business and community.

Ashford holds a Bachelor of Science degree and Master of Science degree in Organizational Leadership and Industrial Technology from Purdue University.

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