Maverick Carter is the Co-Founder of SpringHill Entertainment, UNINTERRUPTED, and The Robot Company with his business partner, LeBron James. Carter serves as the CEO of each of these companies within LRMR Ventures, a holding company he helped build that oversees all of James’ and Carter’s current investments and business assets.
As LeBron James’ longtime business manager, Carter is credited with guiding James’ history-making career off the court that spans entertainment, content creation, and marketing and business development.
SpringHill Entertainment develops content for digital, documentary and feature films and television, with Carter serving as the executive producer on its growing list of projects that includes the primetime NBC game show The Wall, the critically-acclaimed docuseries Warriors of Liberty City for Starz and Best Shot for YouTube Premium.
Carter was instrumental in securing James’ $1 billion lifetime deal with Nike, the largest single-athlete guarantee and the first lifetime commitment in Nike’s company history.