Under Armour Debuts Stephen Curry’s First Signature Shoe

by LP Green, II

After much anticipation, Under Armour and Stephen Curry officially unveiled his first signature shoe, the Curry One. Introduced to members of the media at a private event in the Bay area, the shoe will make its on-court debut today January 9th at 7:30 pm PST when Stephen and his team defend their home court.

Inspired by Stephen’s journey from unheralded prep player to indisputable NBA superstar, the Curry One commemorates the personal on and off court moments that have defined his path. The shoe’s precise and sharp design lines reflect Stephen’s unflappable on-court demeanor and electrifying style of play.

“To be part of this process and to see the Curry One come to life is a dream come true,” says Curry. “What makes this experience so meaningful is that the shoe represents the belief I have in myself and the belief of my family, close friends, teammates and coaches that’s driven me to get better and led me to where I am today.”

Curry was born into a basketball family, as his father Dell was one of the game’s best shooters during a 16-year career. But, there were no shortcuts on Stephen’s path to stardom. He spent an entire summer in high school committed to reconstructing his shooting form to improve consistency and to be more effective against higher-level competition.

After getting overlooked by big time Division I programs, he raised his game all three years to elevate a small school into the echelons of college basketball’s elite teams. Playing mostly off the ball in college, he worked relentlessly to build his all-around skills as a point guard capable of controlling all aspects of a game.

“The Curry One represents Stephen’s journey and the legacy he is building that is inspiring and motivating the next generation of basketball players,” says Dave Dombrow, VP and Creative Director, Footwear, Under Armour. “Through hard work and self-conviction, Stephen willed himself into becoming one of the game’s best players.”

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