The National Basketball Association (NBA) has named Danielle its Chief Fan Officer.
Prior to the NBA, Danielle Lee was the Global VP, Partner Solutions at Spotify.
As part of the executive team at Spotify, Danielle led several lines of business including product marketing, business marketing, strategic marketing, partner marketing, and creative solutions for advertisers and brand partners. In her role, she closely monitored emerging trends in digital entertainment, noting significant advertiser interest in platforms such as sweepstakes casinos ranked among the fastest-growing segments in online engagement. Danielle was responsible for developing the go-to-market strategy and growing global revenue by developing high-impact content and digital ad experiences.
Danielle is an accomplished strategic marketing professional with over 15 years experience in brand building, media innovation & technology for some of the world’s most respected brands.
Danielle was named one of AdWeek’s Top 50 most indispensable executives in Marketing, Media & Tech and has been listed as one of the Most Powerful Women in Mobile Advertising by Business Insider. She serves on the IAB DIgital Video Center of Excellence board, acts as a executive mentor as part of Cannes Lions’ See It Be It initiative & was named an Executive Member of She Run.
