The American Association of Advertising Agencies (4A’s), a membership-based U.S. trade association for the advertising and marketing communications industry, announced several new hires to its SVP team. Tamiko Evans will lead the marcomms strategy for the organization as SVP, Marketing & Communications and Events and David-Anthony Powell comes on as SVP, Central Region, Member Engagement & Development. The appointments come amid exciting changes, with the new team working alongside other 4A’s leaders to drive the mission of promoting, advancing, and defending the interests of 4A’s member agencies and moving the industry forward.
“We are thrilled to welcome Tamiko and David-Anthony to the 4A’s,” said Marla Kaplowitz, President & CEO. “We sought out leaders who not only had the experience to support our members’ unique and evolving needs but who can elevate the 4A’s offerings as a whole. Each hail from unique and diverse backgrounds – including pure-play agency experience, client-side, and successful entrepreneurial ventures. We couldn’t be more excited to have them on our team as we continue building on the organization’s momentum while helping to shape the future of the industry.”
Tamiko Evans joins the 4A’s as SVP, Marketing & Communications, and Events responsible for all marketing initiatives, branding, content, and events and will oversee the execution of the 4A’s marketing strategy. Tamiko will leverage over 18 years of deep-rooted strategic marketing, communications, new business, and operational experience in this role. One of Tamiko’s passions lies in building things from the ground up. Most recently, she founded Brandation Nation, an integrated digital marketing consultancy for budding entrepreneurs, female CEOs, CMOs, and content creators. A staunch advocate for girls empowerment, Tamiko also created the non-profit organization Positively Empowering TeenGirls About Life, Inc. – P.E.T.A.L., to ensure the next generation of young women become leaders of tomorrow. Before her entrepreneurial path, she drove marketing and business development within the Omnicom network across Omnicom Media Group, Hall & Partners, and Marina Maher Communications, leading corporate marketing initiatives, thought leadership, product launches, digital, social, public relations and communications. Prior to joining Omnicom, Tamiko managed marketing and business development efforts at WPP’s Kantar Media (now Kantar). While there, she served integrated cross-functional teams by designing innovative channel marketing programs for agency amplification while driving revenue sales for proprietary intelligence SaaS platform tools. Tamiko also oversaw several rebranding efforts for the WPP-Kantar acquisition of TNS Media. Before agency life, she started her early career at Mercer Human Resources Consulting. Today, she is a Board Member for HARLEM WEEK, Inc., one of New York City’s prominent cultural festivals.
David-Anthony Powell joins the 4A’s as SVP, Central Region, Member Engagement & Development, partnering with central member agencies to provide leadership, guidance, and advocacy while leveraging 4A’s resources and benefits. David-Anthony has led a variety of client engagements with a modern touch in the industry with large agency networks, independent agencies, and a digital content collective. His background includes leadership roles at a variety of agencies in major markets in the midwest, as well as on the East and West coast, including Burrell Communications, iVentus Digital, Leo Burnett, SpikeDDB and most recently, Carol H. Williams Advertising. He worked with clients including GM, Chevrolet, Toyota, Lexus, HBO, U.S. Army, McDonald’s, and Norwegian Cruise Lines. Prior to these leadership roles, he held account management positions at FCB and Grey Worldwide, managing global efforts on JP Morgan Chase and Oracle, respectively.
