HelloBeautiful.com, the largest and most dynamic website focused on African-American, Latino & all women of color, proudly presents its fourth installment of the acclaimed INTERLUDES LIVE! franchise featuring Atlantic Records recording artist, actor and philanthropist, TREY SONGZ.
The greatest R&B singer of his generation performed two of his new current hit songs burning up the airwaves, “Na Na” & “Smart Phones” and all of his most lusted-after hits including “Say Aah,” “I Invented Sex,” “Bottoms Up,” “Can’t Be Friends” and “Successful” for a VIP-only audience at the intimate Greystone Manor nightclub in Beverly Hills, CA.
Interactive One Chief Content Officer & host of Interludes Live! Smokey Fontaine sat 1-1 with the Petersburg, Virginia native whose five albums and legendary stage performances have catapulted him to worldwide fame.
“Interludes Live! is about showcasing the world’s most talented performers in a personal & intimate way,” says Fontaine. “Talking to Trey about his life & career, having him open up about his growth as a man, and then watching him perform his magic in such an up-close venue, is truly a special moment.”
Following the huge success of episodes with Alicia Keys, John Legend & Toni Braxton & Babyface, Interludes Live! continues its ground-breaking cross-platform approach to content creation through the series’ partnership with its broadcast and national radio siblings, TV One & Radio One.
Trey’s performance & interview was taped for a 1-hour TV One broadcast premiering June 21; HelloBeautiful.com promoted 9 Trey Songz webisodes featuring exclusive clips and behind-the-scenes moments; live versions of Trey’s hit songs are being played across the Radio One Urban/AC airwaves, and lucky listeners from around the country were flown in for a special trip toLos Angeles after winning an on-air contest.
Effectively combining digital, broadcast TV, radio & a one-of-a-kind live event is the kind of high-touch 360 content & native advertising programming HelloBeautiful.com’s parent co, Interactive One (iOne), and its partners are uniquely positioned to produce.
“I am excited for our artist Trey Songz to showcase his talent for the world to see using the multiple platforms Interactive One has provided,” says Kevin Liles, CEO of KWL Enterprises. “I want to thank Smokey Fontaine for providing the opportunity for Trey to share his compelling story and trend-setting music with the HelloBeautiful.com audience.”
HelloBeautiful.com’s webisodes were distributed across iOne’s vast digital network of content properties including TheUrbanDaily.com, GlobalGrind.com & NewsOne.com. In April, ComScore judged iOne to be the largest network dedicated to audiences of color online with ~ 28MM uvs/month and > 475 MM page views / month.
Three national advertisers, Dr. Miracles, Nissan & McDonalds have supported the Interludes Live! franchise. Nissan offered an early look at their 2015 Nissan Rogue while Dr. Miracles hosted an exclusive “Beauty Bar” at the event.