Global omnichannel media agency Assembly announced the appointment of Bria Bryant as Global Chief Marketing Officer. Bryant will be responsible for accelerating market growth initiatives and leading the agency’s global marketing strategy. She will be based in New York and report to James Townsend, Global Chief Executive Officer.
Bryant is replacing former CMO Mary Beth Keelty, who will move into an elevated leadership role at the recently rebranded Brand Performance Network at Stagwell, the challenger network built to transform marketing.
Bria Bryant joins Assembly as Global Chief Marketing Officer.
“We are delighted to welcome Bria to Assembly, where she’ll play a crucial role in this next stage of transformation and growth for the agency, taking the brand to new heights and elevating our proposition all around the world,” said James Townsend, Global CEO of Assembly and the Brand Performance Network. “Bria brings expertise at the intersection of PR, comms, and marketing, with an eye for impact-driven work that will help us create meaningful change for our people, clients, partners, and surrounding communities.”
Bryant is an industry leader with a broad range of experience driving record-breaking growth for publicly and privately held companies across a variety of sectors. With nearly two decades of experience, Bryant joins Assembly’s executive leadership team after serving as the North America head of communications for Havas Creative, where she led public relations and marketing communications for the network. Prior to that, Bryant was an SVP at MSL, overseeing award-winning campaigns and global launches within the agency’s P&G portfolio.
Bryant’s appointment arrives on the heels of impressive momentum across Assembly’s global network, with client wins this year including Lenovo, amika, Elevance Health, Emaar, Warner Music Group, and Aesop. Following its win as Ad Age’s first-ever Purpose Led Agency of the Year on the 2022 A-List, Bryant’s arrival sets the stage for larger-scaled purpose-led work and marketing.
“Watching what Assembly has been building over the last two years has been incredibly inspiring, and I’m happy to join at such a pivotal period of growth and expansion for the company. I’m looking forward to playing an instrumental role in shaping this next phase and extending our impact among internal and external stakeholders,” Bryant said.
Bryant is a proud graduate of Spelman College and was recently honored as one of PRWeek’s 40 Under 40.