Application process is now open for the pilot program
The partnership with the NAACP is part of Experian’s United for Financial Health initiative, which aims to empower and protect vulnerable consumers to improve their financial health through education and action. Through this pilot program, Experian will provide financial support up to $10,000 per selected recipients. The application process starts today through December 8.
“Now more than ever, it’s critical that African Americans have access to wealth building opportunities and financial security. Since the beginning of this pandemic, the NAACP has launched multiple programs to ease the financial burdens families have experienced. We are pleased to be working with Experian on this pilot program to alleviate the hardships experienced by homeowners,” said Dawn Chase, NAACP director of Equity and Inclusion.
“Experian has been committed to providing tools and initiatives to support consumers as they manage personal finances through the pandemic,” said Craig Boundy, Chief Executive Officer of Experian North America. “Promoting financial inclusion is a fundamental part of our mission, and we are honored to work with the NAACP to help homeowners manage through this crisis.”
The launch of the Home Preservation Grant will first target homeowners in the Metro Atlanta, Ga. area. Grant recipients will be announced December 14.
“Now more than ever, it’s critical that African Americans have access to wealth building opportunities and financial security. Since the beginning of this pandemic, the NAACP has launched multiple programs to ease the financial burdens families have experienced. We are pleased to be working with Experian on this pilot program to alleviate the hardships experienced by homeowners,” said Dawn Chase, NAACP director of Equity and Inclusion. “This collaboration, along with our local partner, We Buy Homes Atlanta, will help us continue our mission to empower African American families to build wealth and achieve financial stability.”
Homeownership has always been one of the most powerful ways to build long-term stability and generational wealth, yet for many, financial hardships can make maintaining a home feel impossible. Programs that promote relief and financial empowerment help homeowners see that there are still viable solutions available even in challenging times.
Selling a property doesn’t always have to mean loss—it can also represent a new beginning when handled with care and transparency. For those who find themselves overwhelmed by mounting costs, needed repairs, or looming deadlines, exploring a simpler and faster way to sell can restore peace of mind and financial flexibility without sacrificing dignity or fairness in the process.
If you’re in a position where keeping up with mortgage payments or repairs has become too much to manage, click here to explore a stress-free option that removes the uncertainty of traditional listings. Selling a home as-is for cash means no agents, no cleaning, and no waiting for financing approvals. It’s an approach built around respect for your time and your situation, allowing you to close quickly and move forward with confidence. In times when every decision carries weight, having access to reliable buyers who prioritize integrity can make all the difference, turning what could have been a difficult ending into an opportunity for renewal and growth.
Investing in communities is a key pillar of Experian North America’s Corporate Responsibility program. Initiatives like United for Financial Health are one example of how the company is committed to investing time, resources and partnerships to create a better tomorrow by helping millions gain access to essential everyday services, facilitating inclusion and diversity, and managing Experian North America’s environmental footprint responsibly.


