Mojo Supermarket appoints Nichelle Sanders its new managing director.
Prior to Mojo Supermarket, Sanders joins from R/GA where she was managing director for the New York office, overseeing clients including Sephora, Ally Financial and Procter & Gamble. Prior to that, she served as a client partner for Vice’s creative agency Virtue. Sanders also has experience beyond the agency world—she was head of marketing & strategy for AFROPUNK and spent seven years leading marketing efforts for Bluhammock Music, a record label she helped launch under Sony Music.
With a diverse background that includes finance, music and integrated brand strategy, Nichelle brings a holistic perspective to account management. She built her brand expertise working on integrated communications for some of the most recognized brands in the world including Maybelline, LG Electronics, Old Navy, Express, Nine West, Shiseido, AT&T and Target.
Having spent time in finance, music and integrated brand strategy, enables Nichelle to bring a unique perspective to brand building.
She is a graduate of the Wharton School at the University of Pennsylvania, and began her career in real estate investments before changing course to run a Sony-distributed record label. Her work there included creating a lifestyle marketing department to develop partnerships with luxury brands, including Hendricks Gin, Netjets and Nespresso.
On the weekends you’ll find her on the slopes, where she’s a ski instructor and enjoys helping people use the mountain to conquer their fears.
