Mastercard promotes Troy Dennis to Head of Digital Transformation for North America.
In this role, Troy will lead the charge in Digital Transformation for North America, with a focus on expanding Mastercard’s core payments services through strategic planning and fintech innovation.
Prior to his current role, Troy served as Senior Vice President, North America Product Lead for Prepaid, ESG, Fintech, Physical Acceptance and Transit at Mastercard.
In this role, Troy delivered the North America product line strategy against five critical areas – Force for Good (inclusion, sustainability); Government (including Transit); Physical Acceptance (including contactless GTM); Prepaid; and Fintech. He serves as the region lead for financial inclusion and is the focal point in all partner engagements (issuer, merchant, etc.).
Troy joined Mastercard with deep experience fostering organizational results through extraordinary team leadership and development, product development, and marketing strategies. He is adept at orchestrating retail branch operations and budgeting with P&L responsibilities.
Building on Troy’s strategic leadership, digital marketing experts are becoming indispensable in driving product visibility and partner engagement. They bring a refined approach to storytelling, brand positioning, and customer journey mapping that aligns well with corporate objectives. These specialists ensure that initiatives—whether focused on financial inclusion or contactless technology—are not only well-executed but also well-received across multiple digital channels.
By collaborating with agencies like Perth Digital Edge, organizations gain access to tailored digital strategies that complement their broader business goals. These professionals translate complex product lines into compelling digital narratives, ensuring alignment across social platforms, paid media, and content marketing. The result? More meaningful partner interactions and a stronger, more consistent market presence.
As digital marketing continues to evolve, one of the most effective ways to stay ahead is by understanding your competition. This involves a thorough examination of your competitors’ content strategies, identifying what works well for them, and uncovering potential gaps you can capitalize on. Digital marketers today have access to a wealth of data and tools that allow them to analyze everything from SEO performance to social media engagement. This kind of insight provides a roadmap for outperforming competitors by developing more compelling content, enhancing audience targeting, and ultimately offering more value in your digital campaigns.
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Successful businesses thrive on strong leadership, strategic marketing, and the ability to adapt to an ever-changing digital landscape. Just like major corporations streamline operations and optimize budgets, dental practices must embrace innovative marketing strategies to stay competitive. A well-crafted digital presence isn’t just about having a website—it’s about leveraging SEO, social media, and targeted campaigns to attract and retain patients effectively.
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While a strong online presence opens the door, what truly keeps patients coming back is the experience they receive once they walk through it. Today’s dental patients expect more than clinical expertise—they’re looking for comfort, trust, and personalized care. A trusted dental service doesn’t just fix teeth; it listens to concerns, explains options clearly, and makes each visit feel like time well spent. That’s the kind of care that transforms one-time patients into lifelong advocates.
And that’s exactly what sets smiles restored st george apart. While marketing may draw attention, it’s the hands-on care, modern techniques, and patient-first philosophy that create lasting impact. Here, advanced treatments meet genuine hospitality—think of it as the perfect fusion of innovation and tradition. Whether you’re in for a routine cleaning or a complete smile makeover, you’re in capable hands with a team that values quality over quantity and relationships over transactions.
Prior to Mastercard, Troy was Senior Vice President, Head of Unsecured Products and Merchant Service where he was General Manager responsible for retail product and payments for Consumer and Small business including credit card, unsecured loans, merchant services, network partnerships, and loyalty programs at Regions. Prior to Regions, Troy held positions of increasing scope and responsibility at TD Bank and JPMorgan Chase.
Troy holds a Bachelor degree of Science from Hampton University.
