Mars Petcare Appoints Najoh Tita-Reid as Chief Brand & Experience Officer

by savoystaff

Mars, Incorporated has announced that Najoh Tita-Reid, current chief marketing officer, Logitech, will join the company as chief brand & experience Officer (CBExO) for the Petcare segment on November 20. The newly created role will see Tita-Reid lead the growth agenda, helping create a seamless brand and consumer experience across the Mars Petcare portfolio of brands and services, reporting to Leonid Sudakov, president growth, digital & platforms.

Tita-Reid brings leadership experience from some of the world’s largest companies across the technology, health care, pharmaceutical and consumer-packaged-goods sectors, including Bayer, Merck, GlobalHue, P&G and most recently Logitech. As global chief marketing officer (CMO) at Logitech, she was responsible for worldwide marketing, brand equity, creative, branded and direct-to-consumer e-commerce sites and marketing transformation across 120 countries.

Mars Petcare has more than doubled in the last decade to become a global leader in pet nutrition, health, and services businesses, serving half the world’s pets. This move signals the continued focus on digitalization and technology to accelerate business transformation, drive growth and better serve millions of pets and pet owners, delivering on the company’s purpose to create A BETTER WORLD FOR PETS.

Sudakov said: “I’m delighted to welcome Najoh to the team. She is an exceptional marketer and globally recognized leader, known for building strong, diverse and inclusive teams. She will bring her broad and impressive experience across tech, health care and consumer goods to help us scale our impact and accelerate our digital transformation, allowing us to better meet the needs of pet owners and transform the experience of pet ownership.”

On joining Mars Petcare, Tita-Reid commented: “I am thrilled to join Mars Petcare at such a pivotal moment, to help lead the next phase of growth. It is a business I have long admired for its inspiring Purpose, great people and amazing brands – and it has already proven that incumbents can innovate, transform, and grow. I’m looking forward to joining the team to help solve the everyday challenges facing pet owners.”

A globally recognized marketing leader, Tita-Reid has been named to Campaign U.S.’s CMO 50 list, Fortune’s List of Top 50 Entrepreneurial CMOs, Yahoo! Finance’s Hero Women’s Role Model list, Women’s Tech Network’s Top 100 Women in Tech to Watch list and honored with AdWeek’s Brand Genius Award. Tita-Reid also co-founded the Black Executive CMO Alliance, a group that aims to provide a space for Black marketing C-Suite executives to share, learn, elevate, and pay it forward in order to create opportunity, access, and equality for the current and next generation of Black marketing leaders. 

Mars is a global leader in pet care, spanning comprehensive veterinary care (including: AniCura, BANFIELD, BLUEPEARL, Linnaeus and VCA), nutrition (including PEDIGREE, ROYAL CANIN and WHISKAS), breakthrough programs in diagnostics, wearable health monitoring, DNA testing and pet parent platforms. With over 100,000 associates helping pets, their owners and pet professionals in more than 130 countries.

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