Latch announced that Justina Omokhua has joined its leadership team as Chief Marketing Officer. Omokhua will lead the Marketing team, overseeing the brand’s growth and development.
“The perspective and experience that Justina brings from her years of experience with some of the world’s most powerful brands will help us continue to serve new customers in new ways for years to come,” said Latch CEO and Co-Founder Luke Schoenfelder. “As we simultaneously expand our enterprise customer base and the ways that we serve individual users on our platform through products like LatchID, we’ll create a brand experience that resonates across all the spaces that our products empower.”
Prior to joining Latch, Omokhua led brand marketing at Endeavor, working across and creating synergy between 50+ businesses in the Endeavor portfolio, including WME and IMG, to drive awareness and revenue. As Senior Vice President of Brand Marketing, Omokhua oversaw all marketing operations for Endeavor, including strategic planning and developing the marketing strategy for Endeavor’s IPO.
Previously, Omokhua served as Global Head of Content and Lifestyle Strategy at Apple, where she was responsible for all marketing efforts to acquire and retain users and build the brand across the Apple Services suite of businesses, including Apple Music, Apple TV+, Apple Books, Apple Podcasts, and Apple News. Earlier in her career, Omokhua worked on the marketing teams at some of the world’s biggest brands, including Verizon, Nokia, Pepsi, and L’Oreal.
Omokhua’s brand-building and culture-shaping experience will help guide Latch as the company expands into new markets and introduces new products.
“Marketing is more than logos and beautiful imagery, it’s about establishing a meaningful relationship with our customers that is reinforced at every touchpoint,” said Omokhua. “The team at Latch has already laid the groundwork, and I’m here to help architect the next phase of our evolution.”