Jai Ferrell Named Assistant General Manager and Head of Marketing for Hartsfield-Jackson Atlanta International Airport
Jai Ferrell -an Atlanta native, Spelman alumna, and global influencer- was named the permanent Assistant General Manager and Head of Marketing at Hartsfield-Jackson Atlanta International Airport (ATL) Wednesday, November 18. Ms. Ferrell was awarded the position on an interim basis in January of 2020. Atlanta City leaders confirmed her permanent placement this week.
“Jai is a powerhouse,” said ATL General Manager John Selden. “Her passion, charisma, professionalism, and originality are ideally suited for this leadership role.”
As a member of the Airport’s executive team, Ms. Ferrell’s responsibilities include oversight of the Airport’s commercial development division. The division is responsible for properties and airline affairs, concessions, parking, advertising, external real estate development, air service development and marketing & brand strategy. ATL’s commercial development division typically approaches $1billion in annual gross revenue.
She remains head of marketing at ATL, and leads global marketing strategy and outreach, brand strategy efforts, social media engagement, creative services, and advertising programming and partnerships for all public-facing passenger engagement and non-aeronautical revenue generating programs at Hartsfield-Jackson. Additionally, she is responsible for promotional efforts for ATL Skypointe, the Airport’s award-winning food, beverage and retail program. She finds creative thrill in syncing her experience in entertainment with opportunities in ATL, recently launching the “This is My Airport” and ATL Experience ambassador program with Hank Aaron, Sara Blakely, Dikembe Mutombo, Killer Mike, Ludacris and a host of Atlanta-tethered influencers.
In 2019, Ms. Ferrell was named to the Atlanta Business Chronicle’s “40 under 40” class as well as recognition as a Woman of Excellence from the Atlanta Tribune Magazine. This Spelman alumna is an active Castleberry Hill resident and has a master’s degree in communication from Georgia State University. She is an esteemed 2017 Lead Atlanta alumni; 2017 Airport Business Magazine Top 40 Under 40 receipent; graduate of the KPMG Executive Women in Leadership program; member of Alpha Kappa Alpha Sorority, Inc.; and a life member of Phi Beta Kappa honor society.