Kleo Mack has been promoted to Chief Marketing Officer. Over the past two years, Kleo has elevated the brand, product, influencer, omnichannel marketing and communications efforts with her focused leadership and the team she has built and championed. She and her team have increased brand awareness to 1 in 2 women in the US ages 18-34, launched Swiss Miss Glossier Balm Dotcom which went viral on TikTok, and successfully launched the brand into Sephora within 8 months. Kleo came to Glossier with a strong foundation of beauty expertise from her tenure at L’Oréal; this experience, combined with her unique ability to innovate and engage the Glossier community in culturally relevant ways, has made her an incredibly strong leader across the organization.
“Glossier is a generation-defining brand on year 9 of a 100-year trajectory,” said Kyle Leahy, CEO of Glossier. “The promotion of Kleo Mack, is recognition of her immense impact on how our customers experience Glossier across our stores, in social media, online, and for the first time ever, in Sephora.