Troy Datcher

by Justin Cates
Troy Datcher
Chief Executive Officer
The Parent Company

Troy Datcher is the Chief Executive Officer of The Parent Company, California’s leading vertically integrated cannabis company. Troy joined the company in early August 2021, sharing in its dedication to disrupt a sector that has disproportionately impacted communities of color.

As the company’s face and leader, Datcher brings a passion for elevating diversity, equity, and inclusion efforts to the forefront of the industry while also focusing on The Parent Company’s exponential growth and continued leadership in the cannabis market.

Datcher joins from The Clorox Company, where he most recently served as Senior Vice President and Chief Customer Officer responsible for worldwide sales. During his 20-year tenure, Datcher deployed global sales plans for over $6.7 billion in annual revenue across The Clorox Company’s vast portfolio of brands.

In 2021 Datcher was included in Modern Sale’s Top 100 Global Sales Leader list and is a two-time Ebony Magazine Power 100 honoree. He has also been recognized consecutively as a top 100 Black Executive by Savoy Magazine.

A native of Vincent, Alabama, Datcher holds a Bachelor’s degree in Political Science from Gettysburg College where he currently serves on the board of trustees.

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