Traci Bransford leads Parker Poe & Sports & Entertainment Industry Team. With over 30 years’ experience, entertainment, media, and sports clients turn to Traci for strategic counsel on the full range of their legal needs.
Traci focuses her practice on transactional law with an emphasis on clients in music, television, film, literary publishing, and sports. She serves as outside general counsel in those industries and others, including retail, education, and health care.
Traci guides her clients through many aspects of their businesses, including intellectual property management, contract negotiation, and brand strategy. Her clients benefit from her multi-jurisdictional experience from California to New York, as well as her commitment to the tenets of diversity, equity, inclusion, and belonging.
Traci is a member of leading sports and entertainment law associations and serves on several nonprofit boards.
Earlier in her career, Traci served as general counsel to the world-renowned performing artist Prince and served as the chief executive for the legal affairs of his corporate entities, including Paisley Park Enterprises.
Traci earned her Bachelor of Arts from Spelman College in Atlanta and her Juris Doctor from New York University School of Law.
