Tracey Brown

by Justin Cates
Tracey Brown
President of Retail Products & Chief Customer Officer
Walgreens Boots Alliance

Tracey Brown is President of Retail Products and Chief Customer Officer at Walgreens, overseeing the Walgreens marketing and merchandising teams.

In this role, Brown is responsible for the Walgreens customer experience across all consumer touchpoints and leads development of strategies to advance Walgreens across a complex and dynamic competitive landscape. Brown oversees the marketing and merchandising organizations, as Walgreens further accelerates its digital transformation, in order to create a seamless integration across all channels – in-store, mobile and online – to provide a unified, consistent brand experience.

Most recently, Brown served as Chief Executive Officer for the American Diabetes Association (ADA), where she led a transformation including the creation of innovative solutions and new ways of working with partners.

Prior to the ADA, Brown was Senior Vice President, Operations and Chief Experience Officer for Sam’s Club, a division of Walmart Inc. She also served as CEO and managing director of RAPP Dallas, a data-drive integrated marketing agency.

Brown serves on the Board of Directors for Weight Watchers and Yeti.

Brown graduated from University of Delaware with her B.S. in Chemical Engineering and received her MBA from Columbia Business School.

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