Tony Wells

by Justin Cates
Tony Wells
Chief Brand Officer
Serves on Board of Directors for: Yelp Inc.

Tony Wells is Chief Brand Officer of USAA.

In this role, Wells leads all marketing, corporate communications, corporate responsibility, military affairs and USAA Foundation functions for the $35 billion Fortune 100 financial services association.

Before being named Chief Brand Officer, Wells led USAA’s marketing research, analytics and member intelligence function and also later directed the marketing teams for USAA Bank and USAA Financial Advice Solutions Group.

Previously, Wells was Chief Marketing Officer for Schneider Electric’s North American market. Wells also was Chief Marketing Officer at ADT Security and 24 Hour Fitness. His career has spanned the automotive, home, financial services and retail industries, having worked at Visa USA, Interpublic Group of Companies (IPG), SFX Sports Group, The Mills Corporation and Nissan North America.

Wells is a graduate of the United States Naval Academy and holds a management certificate from Johns Hopkins University.

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