Telisa Yancy

by Edward Cates
Telisa Yancy
Chief Marketing Officer
American Family Insurance

Telisa Yancy is the Chief Marketing Officer at American Family Insurance. In this role, she leads all marketing, customer experience, consumer insights, communications and digital functions. She is a member of the American Family Insurance senior leadership team.


Yancy has more than 23 years of marketing experience. Recognized in the business community as a revolutionary thinker and a transformational leader, she has a keen focus on customer-driven business models that leverage technology and design to gain efficiency and deliver delight to customers.


Yancy joined American Family Insurance in January 2009, after a successful career in the automotive, retail, restaurant, media innovation and consulting industries. In 2011, she and her team spearheaded a re-positioning of the 85-year-old company with a Silver Effie Award-winning campaign that changed the conversation in the hyper-competitive consumer insurance industry. She was listed as a 2017 Ad Age Women to Watch.


Yancy holds a Master’s in Business Administration from Kellogg Graduate School of Business, Northwestern University and a Bachelor’s in Business Administration from the University of Illinois at Urbana-Champaign College of Business and Commerce.

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