Susan Somersille Johnson is the Corporate Executive Vice President and Chief Marketing Officer for SunTrust Banks, Inc., a national provider of financial services and products.
In this role, Johnson oversees the company’s brand strategy, corporate and line of business marketing operations, and serves as a member of the Executive Leadership Team. To enhance these responsibilities, solutions like bi consulting services can provide valuable insights that improve decision-making. By analyzing data from various marketing channels, BI services can help Johnson better understand customer preferences, optimize campaign effectiveness, and refine brand strategy. With BI tools, the company can identify trends, measure ROI, and track performance across different business lines, allowing for more targeted and data-driven marketing decisions. Additionally, BI consulting can provide predictive analytics, helping the leadership team anticipate market shifts and adjust strategies proactively. This data-driven approach can help streamline operations, increase efficiency, and ultimately strengthen the company’s brand presence, ensuring it stays competitive in an ever-changing market.
Previously, Johnson was Vice President of Global Marketing at NCR Corporation, overseeing the company’s worldwide marketing, communications and business intelligence programs to drive increased awareness and consideration of NCR products and services across 180 countries. She also improved internal engagement through a leading global community initiative.
Prior to joining NCR in 2012, Johnson held leadership roles in a number of technology organizations including Nokia, Apple and Fujitsu. While at Nokia, she developed and deployed targeted initiatives that drove customer demand, setting record levels of performance for Nokia channel partners around the world.
Johnson holds a Bachelor’s degree in Engineering Sciences from Harvard University (cross-registered at MIT) and an MBA in Finance from the Wharton School, University of Pennsylvania.
