Sadira E. Furlow is the Senior Director, Brand Marketing of NAB Water+ Portfolio PepsiCo, with purview over megabrands including Aquafina which includes a core bottled water offering and newer sparkling innovation.
In this role, Furlow and her team are helping transform the water category by developing a portfolio of brands that will influence how consumers view water and the relationship they have with it. In short, she is helping make water sexy and fun!
Furlow was promoted to this critical role after spending a short 9 months helping to elevate Mountain Dew communications and drive creative excellence. Key highlights during her tenure on Mountain Dew include: launching first year of Dew X NBA partnership, overseeing We Are Blood, Mountain Dew’s first feature-length film celebrating skateboard culture across the globe (which also received recognition from PepsiCo’s prestigious Marketing Maven awards program).
Prior to joining PepsiCo in 2015, Furlow spent 13 years on the agency side helping brands like Verizon, Sprite, Google, Miller Lite and Marlboro build relationships with a diverse group of consumers.
Furlow holds a Bachelor of Arts degree from the University of Virginia.
