Richelle Parham

by Justin Cates
Richelle Parham
President, Global eCommerce & Business Development
Universal Music Group (UMG)

Richelle Parham is a seasoned C-Suite executive, who possess 25 plus years of global strategy and marketing experience. In 2021, Parham joined Universal Music Group (UMG) as President of Global eCommerce and Business Development.

Parham leverages her experience in eCommerce, consumer marketing, audience growth, and direct-to-consumer to elevate UMG’s artists and drive the vision of a holistic fan-centric ecosystem. Previously, Parham was a Managing Director at WestRiver Group (VC), and a General Partner at Camden Partners (PE).

While at Camden, Parham founded and served as Executive Chairman of Shyn, a direct-to-consumer oral care company. Prior to Camden, Parham served as Chief Marketing Officer of eBay. Prior to eBay, Parham served as head of Global Marketing Innovation, and head of Global Marketing Services at Visa. Parham spent 13 years at Digitas, a leading global marketing agency, where she held senior leadership roles, including General Manager of Digitas Chicago.

Parham has served on the board of directors for Best Buy, LabCorp, e.l.f. Beauty and Scripps Network Interactive.

Parham holds double Bachelor of Science degrees in Business and Design Arts from Drexel University, where she is a member of Board of Trustees.

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