Orlando Ashford

by Justin Cates
Orlando Ashford
Chief People Officer

Orlando Ashford is Chief People Officer of Fanatics.

In this role, Orlando manages global human resources for the company and directly oversees the HR team within Fanatics Holdings. He works closely with the three distinct businesses across Fanatics’ digital sports platform – Commerce, Collectibles and Betting & Gaming, and oversees culture, talent development, corporate communications, corporate social responsibility, total rewards, and HR infrastructure, strategy, policies, and operations.

In addition to his role as CPO, Orlando has a focus on expanding and advancing efforts across Fanatics’ principles of IDEA (Inclusion, Diversity, Equality, Advocacy).

Prior to Fanatics, Orlando was a Strategic Advisor to Sycamore Partners, a private equity company specializing in retail and consumer investment, where he served as a thought leader to senior executives on human capital and business issues with the Board, C-suite, and HR functions.

Orlando serves on the Board of Directors of Make-A-Wish America and Perrigo (NYSE: PRGO). He also serves as Chairman of Perrigo.

Orlando holds a Bachelor’s and Master’s degree in Organizational Leadership and Industrial Technology from Purdue University.

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