Orlando Ashford

by Edward Cates
Orlando Ashford
President, Holland America Line
Carnival Corporation & plc

Orlando Ashford is President of Holland America Line at Carnival Corporation & plc, an award-winning cruise line, including a fleet of 15 premium vessels carrying approximately 850,000 guests annually to all seven continents.


In this role, Ashford oversees Holland America Line’s sales and marketing, revenue management, deployment and itinerary planning, public relations, hotel operations and strategy.


Previously, Ashford was President of the Talent Business Segment of global consulting firm Mercer. Prior to that, Ashford was Chief Human Resources and Communications Officer of Marsh & McLennan Companies.


Ashford currently serves as Chair of the Executive Leadership Council (ELC).


Ashford also has held other leadership roles including: Group Director of Human Resources for 90 countries in Eurasia and Africa for The Coca-Cola Company.


Ashford published a book, “Talentism,” addresses the global disconnect between available jobs – more than one-third of employers worldwide cannot fill all available jobs – and the estimated 202 million eligible workers who are unemployed.


Ashford holds a Bachelor’s and Master’s degree in Organizational Leadership and Industrial Technology from Purdue University.

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