John Lancaster is Vice President, Emerging Markets and Owner Relations for Choice Hotels International, Inc.
Lancaster first joined Choice Hotels as Director of Global Sales Sourcing and Solutions, where he oversaw sourcing 7,000 RFP’s and rate loading, and led a team to implement Salesforce technology. Subsequently, as Director of Emerging Markets, he expanded the boundaries of hotel ownership engagement. He was later promoted to RVP Signature Brands for the Mid-Atlantic Region.
In his current role, Lancaster is on a mission to educate, inspire and motivate underrepresented minorities about the benefits, and to simplify the process, of hotel ownership.
Lancaster has personally helped more than one hundred underrepresented minorities achieve hotel ownership under the Choice Hotels brand. Mr. Lancaster is a member of the Senior Leadership team and was responsible for developing the Choice Hotels Owners African American Alliance.
Lancaster is a member of the Black Franchise Leadership Council of the International Franchise Association, and is a DEI task force member for the AHLA Foundation. He sits on the CEO Diversity Advisory Board, the Hospitality Board of Morgan State University and on the Board of Directors for Visit Montgomery.
