G. Scott Uzzell

by Edward Cates
G. Scott Uzzell
President, Venturing, Emerging Brands Group (VEB), Coca-Cola North America
The Coca-Cola Company

Scott Uzzell is President, Venturing & Emerging Brands Group (VEB), Coca-Cola North America for The Coca-Cola Company. In this role, he and his team look for future trends to identify the next potential winning beverage brands for Coca-Cola’s total beverage portfolio, and they identify and nurture the next series of billion-dollar brands. The VEB portfolio includes brands, such as Honest Tea, ZICO Coconut Water, Fairlife Milk, Suja Juice and Topo Chico.


Uzzell has held a variety of leadership roles across the business, including Strategy & Planning, Vice President of the McDonald’s U.S. Division, Vice President of Business Development and Vice President of Strategy and Marketing within VEB. He was named Chief Operating Officer and Executive Vice President of Zico Beverages, LLC, in early 2013 and later named Zico Beverage’s Chief Executive Officer.
Uzzell is on the board of Fairlife, LLC and Suja Juice Company — both high-growth partnerships of The Coca-Cola Company. He is a member of the Florida A & M University Foundation Board.


Uzzell holds a Bachelor of Science in Business from Florida A&M University and a Master’s in Business Administration from the University of Chicago.

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