Donna Vieira

by Edward Cates
Donna Vieira
Executive Vice President & Chief Commercial Officer
Sallie Mae
Serves on Board of Directors for: Choice Hotels International, Inc.

Donna Vieira is Executive Vice President and Chief Commercial Officer at Sallie Mae.

In this role, Vieira oversees the company’s top line revenue growth, credit, pricing and loss mitigation, as well as products, sales, marketing, customer and digital experience, and business development.

Prior to joining Sallie Mae, Vieira served as Chief Marketing Officer for consumer banking and wealth management at JPMorgan Chase. There, she led the development of strategic marketing and brand initiatives to grow deposit and investment balances and customer relationships. Vieira also served as Chief Marketing Officer and Product Officer for Chase business banking, where she focused on product and innovation development.

Vieira was recently appointed to the Office of the Treasurer’s Plans Management Board by Delaware Governor John Carney. Vieira is an active volunteer with Special Olympics Delaware.

Vieira earned a Bachelor’s degree from Mount Allison University and a Master of Business Administration from Pace University.

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