Dara J. Treseder is Senior Vice President, Head of Global Marketing & Communications at Peloton. In this role, Treseder oversees brand marketing, consumer insights, communications, and creative.
Treseder joined Peleton from Carbon where she has served as chief marketing officer since 2018. Previously, she worked at GE as the Chief Marketing Officer of GE Business Innovations and GE Ventures, and at Apple as Global Head of Demand Generation for FileMaker. Earlier in her career, Dara drove marketing and growth efforts at Goldman Sachs.
An advocate of public health, Treseder serves on the board of Public Health Institute. She has been recognized by Forbes as a “CMO Next”—one of the 50 Marketing Chiefs Redefining the Role and Shaping the Future and by AdAge as one of the Women to Watch.
Treseder holds an A.B. Cum Laude with highest honors from Harvard University and an MBA from Stanford University.