Craig A. Williams

by Edward Cates
Craig A. Williams
President, Jordan Brand

Craig A. Williams is the President of Jordan Brand for Nike. In this role, Craig leads the vision, strategy and growth of Jordan Brand globally.

In this role, Craig is responsible for overseeing day to day operations and works directly with the Jordan Brand Advisory Board, including Nike, Inc. executives and Michael Jordan, to accelerate the Jordan business internationally.

Craig leads a passionate team of designers, strategists, marketers, merchants and business leaders who comprise the multi-billion-dollar global brand.

Prior to joining NIKE, Inc. Craig most recently served as Senior Vice President, The Coca-Cola Co. and President of The McDonald’s Division (TMD) Worldwide where he was responsible for growing brands and beverages categories. Since joining Coca-Cola in 2005, Craig held positions of increasing responsibility within TMD, including: Senior Vice President and Chief Operating Officer, Vice President TMD U.S., Assistant Vice President of U.S. Marketing and Group Director of U.S. Marketing.

Prior to Coca-Cola, Craig spent three years in the eye care industry with CIBA Vision Corporation and five years in the U.S. Navy as a Naval Nuclear Power Officer.

Craig holds a Master of Business Administration (MBA) from Northwestern University and a Bachelor of Science in Physics from Benedict College.

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