Craig A. Williams

by Justin Cates
Craig A. Williams
President, Jordan Brand
NIKE, Inc.

Craig A. Williams is the President of Jordan Brand at NIKE, Inc. and is a member of Nike’s Executive Leadership Team.

In this role, Craig leads the vision, strategy and growth of Jordan Brand globally along with a passionate team of designers, product developers, marketers, merchants and business leaders who comprise the multi-billion-dollar brand.

Williams is responsible for overseeing day-to-day operations and works directly with the Jordan Brand Advisory Board, including Nike executives and Michael Jordan, to accelerate the Jordan business internationally.

Prior to joining Nike, Williams was the Senior Vice President, The Coca-Cola Co., and President of The McDonald & Division (TMD) Worldwide where he was responsible for brand and category growth.

Prior to Coca-Cola, Williams spent three years in the eye care industry with CIBA Vision Corporation in global marketing, seven years in brand management with Kraft Foods Inc., and five years in the U.S. Navy as a Naval Nuclear Power Officer.

Williams serves on the board of Capital One Financial Corporation (NYSE: COF) and is a member of the Executive Leadership Council.

Williams received his MBA from Northwestern University and a B.S. in Physics from Benedict College.

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