Cheryl Richards

by Edward Cates
Cheryl Richards
Senior Vice President, Chief Diversity & Inclusion Officer

Cheryl Richards serves as the Senior Vice President and Chief Diversity and Inclusion officer (CDIO) at VisitDallas.


In this position, Richards’ duties include creating and implementing a strategic plan to elevate Visit- Dallas as a leader in diversity and inclusion at the local, national and international levels. Richards serves as the liaison to the Diversity & Inclusion Standing Committee.


Richards received the 2017 Dallas Business Journal Minority Business Leader Award, 2015 Black Meetings & Tourism APEX Award for Distinguished Service, 2014 FraserNet Corporate Professional of the Year Award, 2013 High Tea with High Heels Crystal Stiletto Award from the Atlanta based Trumpet Awards Foundation, which spotlights women who have made a mark and break barriers as a way of life.


Richards is a member of several business community/ civic organizations, including Women’s Foodservice Forum Global Diversity and Inclusion Advisory Group, Texas Diversity Council, Dallas Fort Worth Area Tourism Council, Downtown Dallas, Inc., Board of Governors, NAACP, North Texas Business Leadership Network and Alpha Kappa Alpha Sorority, Inc.


Richards holds a Bachelor of Arts degree from the University of North Texas.

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