Candace Matthews is the Chief Reputation Officer of Amway Corporation, a leading health and wellness company and the world’s largest in the direct selling channel. Previously she was Amway’s Regional President for the Americas.
Matthews was responsible for developing Amway’s consumer insights competency as well as the company’s corporate social responsibility and brand and digital strategies. As a member of Amway’s Executive Staff, Matthews works alongside a cross-functional group of executive leaders who are focused on enhancing Amway’s company culture, talent capabilities, and global market needs.
Prior to Amway, Matthews served as President of SoftSheen-Carson, Consumer Products Division of L’Oreal USA. In this role, she oversaw all company operations including the merger of L’Oreal’s SoftSheen and Carson businesses.
Matthews received her Bachelor’s degree in Engineering from Carnegie Mellon University, and her MBA in Marketing from Stanford University Graduate School of Business.
