Allyson Hugley is the President of Weber Shandwick’s Measurement and Analytics Practice.
In this role, Hugley leads measurement and analytics work across the global network, spearheading agency thought-leadership in this area and providing analytics and insights counsel to the agency’s top global accounts.
Hugley is a frequent speaker at PR industry conferences, and guest lecturer at New York University and The City College of New York on the topic of PR measurement and analytics. Hugley is a member of the Market Research Council (MRC) and the former co-Chair for the North American chapter of the International Association for the Measurement and Evaluation of Communications (AMEC). She has also served on AMEC’s board of directors. The Network Journal recognized Hugley among the “25 Most Influential Black Women in Business” for 2015. In 2016, she was also recognized by PR News as one of the Top Women in PR and inducted into their PR Measurement Hall of Fame.
Hugley holds an undergraduate degree in Psychology and Hispanic Studies from Connecticut College and an MBA with a concentration in International Marketing from CUNY Baruch Zicklin School of Business.
