Adrienne Lofton

by Justin Cates
Adrienne Lofton
Vice President, Global Brand Marketing

Adrienne Lofton is Vice President of Global Brand Marketing at Google.

In this role, Lofton oversees the end-to-end Marketing funnel for Google’s Platforms & Ecosystems portfolio. She has extensive experience in developing differentiated brand strategies, leading digital acceleration, and building unbreakable consumer relationships. Her career has focused on breakthrough storytelling and transformative experiences for some of the nation’s top brands.

Lofton has held executive positions at several leading Fortune 100 brands including Nike where she served as the Head of North America Marketing, and as SVP of Under Armour’s Brand, Operations, and Philanthropy, unlocking the brand’s potential by creating the company’s first Woman’s Marketing Division.

With 20+ years of cross-industry experience, Lofton is an unabashed supporter of DEI. An industry leader, Lofton has been recognized for her contributions by: Ad Age, Ad Week, NBC News, The Holmes Report, Black Enterprise, and many more.

Lofton serves on the Board of Directors of Alaska Air Group, Inc. and sits on the Advisory Board to Howard University’s School of Business, where she is a proud graduate.

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