Dentsu International announced appointment of Kedma Pognon Brown as Chief Operating Officer, Americas for its media service line, consisting of Carat, iProspect, and dentsu X powered by 360i.
In this role, Kedma will help accelerate the transformational journey designed to increase efficiency and consistency while reducing complexity throughout dentsu’s media operations process. As COO, Kedma will be responsible for modernizing ways of working through meaningful change management using communication, engagement, education, and enablement across dentsu Media’s 3,000+ experts. She will also help implement innovative technology-driven solutions and new operational processes to drive growth and productivity for clients. Kedma will report to Doug Rozen, CEO, dentsu Media -Americas.
Doug Rozen, CEO, dentsu Media Americas said: “Kedma has a proven track record in creating innovative efficiencies and solving operational challenges at scale across many different types of agency models. Her ability to empower teams and institute programs that capitalize on change is instrumental in our commitment to delivering meaningful media.”
Over the last 25 years, Kedma has earned a reputation as a business transformation leader across a variety of disciplines, including advertising, marketing, business operations, project management, media and technology. She joins dentsu from Publicis Groupe, where she spent the last decade holding various senior positions with the network, the most recent being the Senior Vice President of Business Operations, Project Management and Production. Before Publicis Group, Kedma held positions at Cheil NA/Barbarian Group, TBWA/Chiat/Agency.com, and Ogilvy.
On her appointment, Kedma said: “This is a pivotal time for media, and dentsu’s ability to champion progress through innovative and technological capabilities sets them apart from their competitors. We can reimagine new ways of working in a more holistic and integrated way across clients, capabilities and regions that is scalable and sustainable to better serve our clients and our talent. I’m excited to join this highly talented team so devoted to bringing people together and to enact necessary change and transformation in this fast-paced and evolving business landscape.
”A dedicated and passionate DEI advocate, Kedma also works with programs involving community outreach and education as well as non-profits to help elevate and increase top-to-bottom workforce visibility and inclusion for historically under-represented groups within the advertising, marketing, and technology landscape. She is currently a board member of the Digital Diversity Network, anon-profit professional association whose mission is to advance diversity, create access, and foster inclusion within the digital and technology sectors.
