Dentsu names Mark Prince, Senior Vice President & Head of Economic Empowerment.
Prince will head up a new team to support minority-owned media companies by helping to create new client benchmarks to reach diverse media audiences.
Prince will bear responsibility for developing and managing the supplier diversity program, reporting directly to Doug Rozen, chief executive of Dentsu Media – Americas.
“It’s a real opportunity to address the discrimination within the media supply chain. Mark will help amplify the voices and perspectives of diverse-owned and targeted media companies and cultivate more diverse supplier inclusion,” said Rozen.