Top-selling hair care brand Creme of Nature named Africa Miranda, singer, model, activist and star of Bravo’s docu-drama TV show “The New Atlanta” as its new brand ambassador, effective immediately.
Africa is already featured as one the models for Creme of Nature’s successful product line, Argan Oil from Morocco.
As the brand ambassador, Africa will represent Creme of Nature in various capacities including special appearances, hosting Twitter chats, speaking at events and on panels.
“I remember my mother using Creme of Nature on my hair as a little girl,” said Africa Miranda. “This appointment is a dream come true for me. I’m humbled and I am looking forward to making this an amazing year with Creme of Nature.”
“From the moment we met Africa, we fell in love with her hair,” said Teneya Gholston, marketing director for Creme of Nature. “As our working relationship progressed, we also fell in love with her beautiful personality and work ethic. Africa has made quite an impression on us and our consumers. She also aligns well with the direction of our brand, so naming her as the new brand ambassador only came natural.”
Africa, a native of Boston, Massachusetts, and raised in Montgomery, Alabama, is definitely on the road to stardom. In addition to her singing career, where she performs internationally with the corporate band Jessie’s Girls, she has starred on the Bravo TV show “The New Atlanta.” Africa has also made appearances on TV shows like “The Game” and in films “What to Expect When You’re Expecting” and “Nate Washington.”
During this summer, Africa can be seen on billboards in major cities that will be featuring Creme of Nature’s newest product line called Argan Oil for Curls, as well as later this year in national print ads with top magazines such as Essence, Sophisticate’s Black Hair, Hype Hair and Ebony.
Fans can also catch the actress on two commercials with The Coca-Cola Company and Verizon. The new Creme of Nature brand ambassador is the creator of The Hairnista Chronicles blog and co-creator of the show LipStick Junkies. She is the proud founder of Be a Girlfriend Foundation, an organization created for middle school girls that provides life skills such as conflict resolution, learning about the dangers of social media and etiquette. Africa is also creating buzz with her Girls with Curls event, which pops up in different U.S. cities to celebrate women and their beauty.